Our Story

...it all started with the spark of an idea and the will to make a positive change in the world.

In 2018 we launched our first product…

Our innovative charity advent raised huge amounts of awareness and almost £100,000 for charity in only a matter of weeks!

Here’s how we did it…

We partnered with 24 fantastic charities…

Supporting a diverse range of causes covering a cross section of sizes and sectors.


and were able to hit ‘go’ on production…

…thanks to the incredible support of our corporate partners.

Advent of Change founder Kristina in John Lewis Birmingham

We even attracted the attention of John Lewis & Partners.

Who became our exclusive retail partner, and stocked Advent of Change in every store nationwide and online.

John Lewis

Then these wonderful people got on board…

Richard Branson
Holly Branson
Lawrence Dallagio
Bob Wilson
Virginia McKenna
Laura Whitmore
David Bradley
Niomi Smart

and we were featured by…

Evening Standard
Harpers Bazaar
Radio 2

Our community grew from there…


and we even received a call from Downing Street!

Points of Light

“You are setting a new tradition of giving, rather than receiving. You should be really proud of your work.”

Prime Minister Theresa May

This year we want to raise more funds for more incredible causes, in more innovative ways…

…and we’d love for you to be involved!

We are actively seeking fantastic charities, corporate partners and ambassadors to help us shout from the rooftops!

Please contact us if you’d like to get involved — we’d love to discuss all the ways we can work together to change the world.


"Every morning I open my Advent of Change and feel inspired to do more, be more. It’s the best advent I've ever had and such a positive start to the day"

Kerry, Twitter

"Such a lovely idea. As a family we are loving finding out where our donation has gone each day"

Carol, Facebook

"It's the most important thing I've bought this year."

Eshacindy, Instagram

"I have to admit, this amazing initiative from Advent of Change has really hit home. It shows how important it is to give, not just at Christmas, but all the time"

Sven, Twitter

"I can't recommend this enough."

Charleygreeny, Instagram

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